Most small teams lose leads between the comment, the DM and the spreadsheet. Three fixes close most of the gap.
One inbox, one owner
Pull comments, messages and form fills into a single queue and assign each to a person within minutes. Response time is the cheapest conversion lever there is.
Tag the source on capture
Record the campaign, post and channel on every lead. Without it you cannot tell which spend produced revenue.
Automate the follow-up, not the relationship
Scheduled nudges and templates save time, but keep a human step before any quote or commitment.
Working through this in your organisation?
Talk to the team behind our Digital Marketing practice about what a practical first step looks like for you.